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At Diffee Ford Lincoln in El Reno, OK, we understand that some people prefer to do their shopping online. For years, many retail products have been migrating from the shelves of stores to being purchased online through eCommerce. Selling cars is no exception. While the transaction process for buying a vehicle is more complex than that of buying a toaster, there are still many ways we can help to complete more of the deal before our customers ever set foot in the dealership.